Rooter: India’s Homegrown Game Streaming Giant

Rooter is India’s leading game streaming and esports content platform, designed for the country’s booming mobile-first gaming community. Launched in 2016 and pivoted in 2020, Rooter has become the nation’s largest destination for game streamers and viewers, delivering regional language content, live tournaments, and interactive fan experiences through a mobile-first experience.

Why They Stand Out

• Localized, Vernacular Content: Offers content in over 10 Indian languages, deeply connecting with the grassroots gaming audience.

• Mobile-First Platform: Tailored for India’s 350M+ mobile gamers, making it accessible and engaging on entry-level smartphones.

• Creator-Led Growth: Over 1 million unique creators stream monthly, powering a vast and loyal content ecosystem.

• Category Leadership: Consistently ranks as the #1 app in Google Play’s Sports category, outperforming traditional players like Cricbuzz.

• Exclusive Content Partnerships: Strategic tie-ups, like Skyesports tournament rights, give Rooter unique content no other platform offers.

Why to Watch

• Exploding Market: India is set to reach around 700M gamers by 2025 – Rooter is well-positioned as the default home for game streaming.

• Massive Traction: Monthly active users jumped from almost double in one year, with 1.6M estimated daily actives.

• Strong Backing: Backed by a roster of top-tier global and regional investors, including leading VCs, strategic consumer brands, and family offices.

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  Monetizing at Scale: Rooter has built a sustainable revenue model anchored in brand partnerships and user engagement, with strong year-over-year growth and a clear path to profitability.

• Global Expansion: Entering MENA and Southeast Asia markets to replicate India’s success and grow its user base.

Meet the Team

• Piyush Kumar – Founder & CEO: Former Head of Marketing at Rado India, now leading Rooter’s mission to build India’s dominant gaming community.

• Dipesh Agarwal – Co-Founder & COO: The platform’s product and growth brain, having co-founded Rooter from scratch and scaled its creator-first flywheel.

WOWS Take

With a massive whitespace in vernacular game streaming, regulatory tailwinds like official esports recognition, and a sticky, daily-use product, Rooter is poised to become the go-to content and community layer for gamers across India and emerging markets. Their rapid traction, efficient monetization, and high-conviction founding team make them one of the most investable gaming platforms in the region today.

Want to be part of the next breakout in gaming content infrastructure for emerging markets?
Check out Rooter’s profile on WOWS Global’s Deal Flow platform and explore other fast-scaling startups.