Case Study: MedTech Startup in Southeast Asia Raises $3 Million USD with WOWS Global’s Premier Package

Case Study: MedTech Startup in Southeast Asia Raises $3 Million USD with WOWS Global’s Premier Package

A MedTech startup based in Southeast Asia was developing an innovative medical device aimed at improving surgical outcomes for healthcare providers. After securing a successful seed round, they needed to raise $3 million USD in a Series A round to fund further product development and expand their operations across the region.

The founders faced several challenges in presenting their complex business case to investors and needed assistance refining their materials, securing investor meetings, and negotiating favorable terms.

Challenges Faced:

• Presentability: Their pitch materials required significant refinement to clearly communicate the business’s potential to investors.

• Complex Financial Projections: Accurately forecasting future growth for a product with significant R&D costs and regulatory timelines was critical.

• Investor Outreach: The startup needed introductions to a network of investors familiar with the MedTech industry.

• Term Sheet Negotiation: The founders had limited experience negotiating investor terms for a Series A raise.

• Reassurance for Existing Investors: They also needed to secure reinvestment from a seed investor who was waiting for updated financial projections to validate their continued involvement.

Why WOWS Global:

The startup selected WOWS Global’s Premier Package for its comprehensive fundraising support, including investor introductions, financial modeling, and expert term sheet negotiation. They sought WOWS Global’s expertise to guide them through each stage of the fundraising process while ensuring that they presented a compelling case to both new and existing investors.

How WOWS Global Helped:

With WOWS Global’s Premier Package, the startup received personalized, end-to-end support in the following key areas:

1. Pitch Deck Development and Design:
WOWS Global completely revamped the startup’s pitch deck, ensuring it effectively communicated their value proposition, market opportunity, and financial potential. The new design was streamlined, visually appealing, and tailored to investor priorities.

Value Delivered: The updated pitch deck resonated with investors, making it easier for them to understand the business’s growth potential. This helped secure multiple offers during the fundraising process.

2. Investor Meetings Secured:
WOWS Global leveraged its internal investor network to secure meetings with investors that were the right fit for the MedTech sector. These pre-qualified meetings connected the startup with venture capital firms and private investors experienced in funding medical technologies.

Value Delivered: WOWS secured multiple investor meetings, including one with a leading venture capital firm in the region that ultimately led the $3 million USD round. By facilitating these introductions, WOWS Global ensured the founders could focus on pitching rather than sourcing investors.

3. 3-Year Financial Model:
WOWS Global’s finance team developed a detailed 3-year financial model that projected the startup’s cash flow, product development costs, and revenue growth. This model helped demonstrate the company’s scalability, profitability timeline, and investment potential.

Value Delivered: The robust financial model played a crucial role in securing reinvestment from their primary seed investor, who had initially expressed hesitation. The financials provided the investor with a clear, data-driven outlook on the company’s future, boosting their confidence to reinvest in the Series A round.

4. 409A Valuation Report:
WOWS Global provided a 409A valuation report to ensure the startup’s valuation was fair, compliant, and attractive to investors. This report was essential for setting stock option pricing and supporting transparent discussions around ownership stakes with potential investors.

Value Delivered: The 409A valuation helped solidify the company’s position during investor negotiations, ensuring both new and existing investors had confidence in the company’s valuation, which in turn facilitated smoother discussions about equity distribution.

5. SAFE Note Preparation:
To accommodate new investors while protecting the company’s long-term equity structure, WOWS Global prepared SAFE notes that were flexible and investor-friendly.

Value Delivered: These SAFE notes allowed for quick and straightforward agreements with investors, accelerating the fundraising process and ensuring no unnecessary delays.

6. Term Sheet Negotiation:
WOWS Global’s team led the negotiation process, structuring a term sheet that balanced investor requirements with the founders’ long-term goals. This included securing terms that protected the founders from early dilution while offering attractive exit strategies for investors.

Value Delivered: The final term sheet enabled the startup to raise $3 million USD under favorable conditions, allowing the founders to retain control over the company while securing the capital they needed to scale.

7. Virtual Dealroom Setup and Management:
WOWS Global set up a virtual dealroom that allowed for seamless, secure, and transparent interactions with potential investors. This ensured that all relevant documents, from financial models to legal agreements, were easily accessible while maintaining confidentiality.

Value Delivered: The dealroom kept the fundraising process organized, ensuring that the startup remained prepared and professional in all investor interactions. Investors appreciated the transparency and ease of access, contributing to faster decision-making and improved trust in the company’s processes.

Results:

With the expert guidance from WOWS Global’s Premier Package, the startup raised $3 million USD in Series A funding and solidified its relationship with existing investors, including securing reinvestment from a seed investor who had initially been hesitant. The clarity provided by the 3-year financial model was instrumental in reassuring the original backer, making it easier for them to confidently commit additional capital.

"WOWS Global didn’t just introduce us to investors; they equipped us with the tools we needed to succeed. Their financial model provided the clarity and confidence that our original backer needed to reinvest, and their expert team guided us through every step of the process. The result was a successful $3 million raise, setting us up for the next phase of our growth."

Ready to Elevate Your Fundraising?

If you're looking to secure funding with confidence, backed by a team of experts who handle everything from financial modeling to investor meetings, WOWS Global’s Premier Package is your all-in-one solution. Just like our MedTech client, you too can access global investors, refined pitch materials, and expert negotiation support to close your next round with ease. Don’t leave your success to chance—reach out to WOWS Global today and take the next step in your fundraising journey!

Talk to an Expert now to get started.