Feedloop and the Enterprise AI Race in Indonesia: Built for Compliance, Built for Scale

Feedloop is an Indonesia-based enterprise software company building a Generative AI platform that helps organizations automate workflows, pull insights from unstructured data and make faster day-to-day decisions with less manual work.

The company first drew attention through its low-code and no-code digitization roots including products such as QORE and its Customer Experience Platform (CXP). More recently it has put a sharper spotlight on Feedloop AI which it positions as a platform that lets companies build their own AI “co-pilot” for internal knowledge search, virtual assistance and productivity automation.

Today Feedloop’s suite spans Feedloop AI Platform, CXP, LegalPro and AssistPro. Feedloop also states it was founded in 2019 and has grown to 90+ team members and 60+ customers with operations listed in South Jakarta and Bandung.

Why They Stand Out

The enterprise GenAI market is noisy with a lot of vendors pitching similar promises. Feedloop stands out because its message is shaped by the realities of Indonesia’s biggest buyers: regulated industries, procurement scrutiny and real constraints around data governance. Instead of leading with chatbot hype it leans into compliance, deployment control and practical automation.

Here are the specifics that separate Feedloop from other companies like them:

Indonesia-first data posture
Feedloop emphasizes local hosting and data sovereignty with messaging that servers are based in Indonesia and customer data can remain in-country while still meeting privacy expectations.

Governance and compliance baked into the product story
Feedloop AI adopted IBM watsonx to strengthen governance, risk and compliance capabilities with a focus on automating identification of regulatory obligations and supporting enterprise compliance requirements.

Local language model capability
IBM materials describe Feedloop’s FL1 AI LLM as one of the first Indonesian-language LLMs and note its integration with watsonx to help customers monitor and govern AI use aligned with regulations.

Platform plus packaged solutions
Feedloop does not only sell a toolkit. It also sells outcomes through solutions like LegalPro for regulatory intelligence and document analysis, AssistPro for support intelligence and automation and CXP for customer engagement and journey workflows.

Enterprise deployment flexibility
Feedloop’s platform messaging highlights multi-model support, on-premise support and an agentic approach aimed at powering smarter workflows for enterprises that want more control than a single model and a single cloud.

Traction signals in enterprise environments
Feedloop’s site includes a client testimonial from PT Pegadaian that highlights collaboration on “GABY (Gade AI Brought for You)” and calls out multipurpose and multimodal integration. For investors and enterprise buyers these references matter because they suggest Feedloop can navigate real procurement cycles.

Why Watch

Feedloop is one to watch because it sits at a high-demand intersection: enterprise automation, GenAI adoption and rising compliance expectations. As Indonesia’s enterprises and institutions move from pilots to production, vendors that can deliver trust, governance and deployability tend to win.

What makes Feedloop particularly watch-worthy right now:

Trust and governance partnerships
Its adoption of IBM watsonx is a meaningful signal because governance and risk controls are among the biggest blockers to scaling enterprise AI.

A clear shift from digitization to copilots
Local tech coverage describes Feedloop’s evolution from low-code digitization into AI co-pilots that can plug into internal knowledge bases like documents and web sources to assist teams and automate work.

Fundraising and ecosystem momentum
DailySocial has reported earlier angel funding and a Pre-Series A in 2021 involving Telkomsel Mitra Inovasi (TMI) alongside Aksara Ventures and East Ventures and also referenced Series A fundraising discussions. Startup databases sometimes vary on disclosure but the cited reporting points to active engagement with venture capital pathways.

Product expansion beyond chat
AssistPro is framed as an enterprise support intelligence platform with features like intelligent ticket routing, automated troubleshooting, analytics and reporting and knowledge base integration. CXP positions omnichannel engagement and customer insight and references a marketing co-pilot as “Coming Soon.”

Talent and education linkages
Feedloop AI’s partnership with Universitas Katolik Parahyangan (Unpar) has been framed around automating education administration and strengthening AI talent development through internships, guest lectures and applied work.

Recognition and visibility
VOI reports Feedloop AI received a “Generative AI Champion Partner Award” at the Microsoft Indonesia Partner Award 2023 which adds another credibility marker in a market that increasingly looks for trusted partners.

Meet the team

• Ahmad Rizqi Meydiarso (Co-Founder and CEO) leads Feedloop’s enterprise AI direction and is cited publicly as the company’s CEO and co-founder.

• Muhammad Ajie Santika (Co-Founder and CMO) drives go-to-market strategy and positioning with public profiles and reporting naming him as co-founder and CMO.

• Ronaldi Kurniawan Saphala (Co-Founder and CTO) leads product and engineering and is referenced in partnership announcements as CTO and co-founder.

WOWS Take

With enterprise buyers in Indonesia moving quickly from GenAI pilots to production, Feedloop is positioning itself as a governance-forward automation layer for regulated organizations that need local deployment control, compliance comfort and measurable operational lift. If the team can keep converting large accounts, prove repeatable ROI across support, legal and customer experience use cases and deepen trust through strong deployment and governance workflows, it could become a default GenAI vendor for institutions that cannot afford experimentation without guardrails. Its platform-plus-solutions approach and enterprise signaling make Feedloop a company investors and strategic partners should keep on the radar.

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