Unocoin: India’s Crypto Veteran Built for Everyday Use

Launched in 2013, Unocoin is one of India’s longest-running crypto platforms. What began as a simple way to buy and sell bitcoin has grown into a retail-first app with Systematic Buying Plans (SBP/SIP-style investing), Crypto Baskets, crypto-backed lending, interest-earning options, and Lightning support for faster BTC transfers. With a claimed 2M+ users, the Bengaluru-based company has learned to ship through bull runs, bear markets, and shifting rules, without losing sight of small, frequent, everyday transactions that keep users coming back.

Why They Stand Out

In a look-alike exchange market, Unocoin sells simplicity, consistency, and trust signals, features that matter to mainstream Indian users.

• Staying power. Operating since 2013, Unocoin has weathered multiple policy cycles and volatility spikes, rare continuity in a young sector.

• SBP = habit formation. Its SIP-style Systematic Buying Plan helps retail users average in weekly or monthly, reducing decision friction.

• One-tap diversification. Crypto Baskets package curated themes so newcomers aren’t stockpiling single-asset risk.

• Liquidity without liquidation. Crypto-backed lending frees up cash without forcing users to sell core holdings.

• Trust as a feature. Public Proof-of-Reserves and a compliance-forward posture align with rising transparency expectations.

• Faster rails. Lightning Network support and periodic zero-fee BTC batch withdrawals trim fees and speed up routine transfers.

Why Watch

Policy clarity and enforcement are reshaping India’s crypto landscape. That shift rewards local incumbents that build for compliance and daily use, exactly where Unocoin sits.

• Rules are stricter; behavior is stickier. With taxes and TDS in force, mainstream users lean on platforms that make reporting and rupee-cost-averaging easy.

• Domestic advantage. Enforcement actions against non-compliant offshore players create room for compliant Indian exchanges to consolidate share.

• Everyday loops drive LTV. SBP, Baskets, and lending create weekly or monthly engagement—less hype, more habit.

• Transparency becomes table stakes. Proof-of-Reserves is no longer optional; Unocoin’s disclosures are a competitive signal.

Meet the Team

• Sathvik Vishwanath — Co-founder & CEO. Early Indian crypto evangelist steering product and policy engagement since day one.

• Harish Bv — Co-founder & Chief Financial & Compliance Officer. Finance and controls lead, anchoring the platform’s compliance stance.

WOWS Take

You may learn more on their profile on WOWS Global’s Deal Flow platform. With tighter enforcement, rising transparency norms, and a sticky, daily-use product suite, Unocoin looks like a durable, compliance-minded on-ramp for India’s retail crypto market. Its twelve-year operating history, public PoR signals, and habit-forming features position it as pragmatic fintech infrastructure, exposure to India’s adoption curve without betting on speculation alone.

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