Company Spotlight: MUI Robotics – Digitizing the Sense of Smell with Sensory AI

MUI Robotics is pioneering a new frontier in artificial intelligence—one that goes beyond sight and sound. With its groundbreaking Sensory-AI technology, this deep-tech innovator is digitizing the sense of smell, unlocking a new dimension of data for industries ranging from food and beverage to pharmaceuticals and environmental monitoring.

Founded in Thailand in 2023, MUI Robotics has rapidly ascended to market leadership, boasting a client base of over 600 enterprises and turning profitability within its first year. Now, with its newly established Singapore headquarters, the company is poised for regional and global expansion, taking its revolutionary technology beyond Southeast Asia.

And the industry is taking notice. MUI Robotics was one of the standout AI startups featured in WOWS Global’s Dealflow AI Demo Day, capturing the attention of investors eager to back cutting-edge AI solutions.

What Sets MUI Robotics Apart?

• Revolutionizing Sensory AI
  Imagine a world where machines can smell as accurately as humans. MUI Robotics’ AI-Nose makes this a reality, providing unparalleled odor detection and environmental monitoring that enhances quality control, product consistency, and safety compliance.
  
  

• Limitless Industry Applications
  
  

• Food & Beverage: Improves quality control by 40%, ensuring food safety and flavor consistency.

• Fragrances & Cosmetics: Enhances scent uniformity by 50%, optimizing production in perfumes and skincare.

• Pharmaceuticals: Boosts drug formulation efficiency by 20%, streamlining R&D and manufacturing.

• Environmental & Industrial Monitoring: Detects hazardous emissions with high precision, supporting sustainability efforts.

• A Technology Roadmap with Global Impact
  The AI-Nose is just the beginning. In Q2 2025, MUI Robotics will launch AI-Tongue, a next-generation taste sensor set to transform sensory analysis in food science and healthcare. And that’s only scratching the surface of its long-term vision.
  
  

Why MUI Robotics is One to Watch

• A Market Leader with Strong Traction
  MUI Robotics isn’t just another AI startup—it’s already leading the charge in Thailand’s Sensory AI sector and expanding fast.
  
  

• Scaling Beyond Borders
  With Singapore as a regional hub, the company is strategically positioned for expansion into APAC and beyond, tapping into the $35 billion Sensory AI market.
  
  

• Proven Profitability & Scalable Business Model
  With hardware sales, software subscriptions, and testing services as multiple revenue streams, MUI Robotics is financially solid and built for scale.
  
  

• Elite Scientific & Business Leadership
  The company’s R&D is spearheaded by Dr. Teerakiat Kerdcharoen, a Stanford-ranked Top 2% scientist, alongside a team of visionary AI and deep-tech experts.
  
  

Meet the Minds Behind the Innovation

• Wandee Wattanakrit, CEO – Driving strategic growth and scaling operations internationally.

• Dr. Teerakiat Kerdcharoen, CIO – A world-renowned scientist pushing the boundaries of AI-driven olfactory technology.

• Dr. Satetha Siyang, CTO – Architect of MUI Robotics’ advanced AI and sensor technology.

• Dr. Treenet Thepudom, COO – Ensuring seamless execution from innovation to market adoption.

The Future is Sensory AI – Be Part of It

MUI Robotics isn’t just innovating—it’s reshaping how we interact with the world. As it scales into global markets, the company is positioned to be a major force in AI-driven sensory intelligence.

WOWS Global continues to spotlight game-changing startups like MUI Robotics, helping investors connect with frontier technology that redefines industries.

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